• Home
  • Work
  • Logo
  • Photo
  • About
NATE YATES
  • Home
  • Work
  • Logo
  • Photo
  • About

YouTube Comments

YouTube wanted to create brand advocacy through engaging the top content creators on the platform and giving them a token of their appreciation.

Day One Agency came up with an idea that recognized the creators' art and the impact they have made. They went to their actual fans of the content to share positive comments from the creators' videos, in order to help inspire them to keep creating. And of course, show them how much they are loved and appreciated. 

Many popular illustrators were hired to create an original portrait of each of the over 150 creators that the book would be sent to. The portrait of the creator would be featured on the front cover of the book.

I was tasked to define the branding, design and structure/flow of the book, as well as create impactful packaging to bring an element of surprise and delight to the creators.

Role:
Art Direction & design
Branding
Planning, structure & strategy
Production design
Project Management

Comments3.gif
a_Packaging_sm.jpg
a_Packaging_sm3.jpg
a_Packaging_sm4.jpg
YouTube_Comments_InteriorPages_Spreads_2.jpg
YouTube_Comments_InteriorPages_Spreads_3.jpg
YouTube_Comments_InteriorPages_Spreads_4.jpg
YouTube_Comments_InteriorPages_Spreads_5.jpg
YouTube_Comments_InteriorPages_Spreads_6.jpg
YouTube_Comments_InteriorPages_Spreads_7.jpg
YouTube_Comments_InteriorPages_Spreads_8.jpg
YouTube_Comments_InteriorPages_Spreads_9.jpg
YouTube_Comments_InteriorPages_Spreads_10.jpg
YouTube_Comments_InteriorPages_Spreads_11.jpg
YouTube_Comments_InteriorPages_Spreads_12.jpg
YouTube_Comments_InteriorPages_Spreads_13.jpg
YouTube_Comments_InteriorPages_Spreads_14.jpg
YouTube_Comments_InteriorPages_Spreads_15.jpg
YouTube_Comments_InteriorPages_Spreads_16.jpg
YouTube_Comments_InteriorPages_Spreads_17.jpg
YouTube_Comments_InteriorPages_Spreads_18.jpg
YouTube_Comments_InteriorPages_Spreads_19.jpg
YouTube_Comments_InteriorPages_Spreads_20.jpg
YouTube_Comments_InteriorPages_Spreads_21.jpg
YouTube_Comments_InteriorPages_Spreads_22.jpg
YouTube_Comments_InteriorPages_Spreads_23.jpg
YouTube_Comments_InteriorPages_Spreads_24.jpg
YouTube_Comments_InteriorPages_Spreads_25.jpg
YouTube_Comments_InteriorPages_Spreads_26.jpg
YouTube_Comments_InteriorPages_Spreads_27.jpg
YouTube_Comments_InteriorPages_Spreads_28.jpg
YouTube_Comments_InteriorPages_Spreads_29.jpg
YouTube_Comments_InteriorPages_Spreads_30.jpg
YouTube_Comments_InteriorPages_Spreads_31.jpg
YouTube_Comments_InteriorPages_Spreads_32.jpg
YouTube_Comments_InteriorPages_Spreads_33.jpg
YouTube_Comments_InteriorPages_Spreads_34.jpg
YouTube_Comments_InteriorPages_Spreads_35.jpg
YouTube_Comments_InteriorPages_Spreads_36.jpg
YouTube_Comments_InteriorPages_Spreads_37.jpg
YouTube_Comments_InteriorPages_Spreads_38.jpg
YouTube_Comments_InteriorPages_Spreads_39.jpg
YouTube_Comments_InteriorPages_Spreads_40.jpg
YouTube_Comments_InteriorPages_Spreads_41.jpg
YouTube_Comments_InteriorPages_Spreads_42.jpg
YouTube_Comments_InteriorPages_Spreads_43.jpg
YouTube_Comments_InteriorPages_Spreads_44.jpg
YouTube_Comments_InteriorPages_Spreads_45.jpg
YouTube_Comments_InteriorPages_Spreads_46.jpg
YouTube_Comments_InteriorPages_Spreads_47.jpg

create@nateyates.com  /  619.274.6675